The masses, especially from among the intellectual community, is the most important capital in the economic wheel movements and high-tech industry. Success in moving the intellectual community is key in moving the industry sector, particularly the advanced technology industry.
Similarly, on the Internet. Not easy to move the masses from the Internet. But the most interesting thing is when identifying key players and leaders, as well as movement patterns and how to penetrate into the community.
One of the most efficient means of moving the masses on the Internet is via the Mailing List on the Internet. Author's experience during active on various mailing lists on the Internet for more than ten years, there are several things that can be identified, especially from the community computer and Internet technology, which is often known as telematics or abbreviated word IT. There are some people who become leaders and generally become a celebrity in the community. The debate, discussion, exchange ideas among community leaders in information technology can easily be detected in the mailing list genetika@yahoogroups.com. So not surprisingly, the reporters and IT journalists from various mass media based in genetika@yahoogroups.com lot to see first hand the battle that occurred.
An interesting feature of the leaders is their initiative to move, hold events, giving something to the community much more than is typical ordinary member in a community.Interesting to see that in fact most of it not a government leader, not a bureaucrat. They are ordinary people, ordinary businessman in the real world. They are in segani because his skill, expertise, discretion in the field of their field. In stark contrast to the "leadership" real world, in government, which most career bureaucrats who have the floating mass. As far as the author's experience in cyberspace menggembara, very rarely "leaders" of government as well as representatives of the people who want to interact, discuss directly with people in cyberspace. The leadership of the virtual world usually dare to defend their community and are at the forefront with the consequences often dealing directly with institutions, agencies, business entities that his movement is not beneficial for Indonesia IT community. Obvious example, in early January 2002 several colleagues were forced to deal directly against government policies that protect telecom operators, particularly in terms of Internet phone services. Of course there are many other things that cause the battle goes on between the government that is not transparent to the virtual community that is very transparent.
In the real world, the activities carried out this community usually occurs in the vicinity of the leaders of the virtual world. These activities may include seminars, workshops, panel discussions, talk-show radio and TV, as well as a variety of mass media coverage.Virtual community has a huge influence for many parties. Many of the activities of workshops, seminars and so forth that can be held with the cost of sponsorship from a variety of vendors due to the existence of the mass of this virtual community. These vendors will be happy to provide sponsorship, because the process of education is an integral part of the process of forming a strategic demand mean for sales turnover of the vendor. In the end all the processes are linked and mutually beneficial to all parties.Pattern to hold events around the leaders eventually become a very standard pattern to penetrate into the mass of a community.
If examined in greater depth, characteristics of the mailing list on the Internet, especially the business community and knowledge was very dominating discussion mailing list on the Internet. Knowledge of the mailing list and character of each mailing list to be very important for those who want to move the masses on the Internet to engage in construction. (Onno / .dna)
